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Choosing Music Guide

How to Play Licensed Music in Healthcare Practices

Learn legal and business benefits of playing licensed music in medical and dental offices. Plus how to best use music in healthcare businesses.

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Insights

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Choosing Music Guide

How to Play Licensed Music in Healthcare Practices

Learn legal and business benefits of playing licensed music in medical and dental offices. Plus how to best use music in healthcare businesses.

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Related Reading

Why Music Belongs in Healthcare Spaces: Going Beyond the Waiting Room

Today’s patients expect more than silence or static. They want a welcoming experience that feels both professional and comfortable.

Background music for your healthcare practice can do more than cut the tension in medical practice waiting rooms. It’s a strategic investment that can improve patient experience, boost staff morale, and enhance your healthcare business’s atmosphere. From dental office music to calming therapy clinic sounds, background music influences how patients feel throughout your space.

But it’s not just about what music you play — it’s about how you play it. Personal apps like Spotify or Apple Music aren’t made for business use. So without proper business music licensing, your medical practice could run into legal trouble. 

This guide will show you how to use music the right way: 

  • What music to play
  • Where to play it throughout your office
  • How to choose a streaming service that fits your healthcare practice

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Music’s Impact on Patient Psychology

The right audio atmosphere in clinics can make a big difference in how patients feel, behave, and perceive time. 

Research shows music can lower stress in various environments. This can be especially useful in medical practices. 

In one study published in the International Journal of Behavioral Medicine, patients who listened to soothing music before surgery experienced significantly lower cortisol levels and self-reported anxiety compared to those who didn’t. This is especially relevant in dental and pediatric practices, where patients (particularly children and nervous adults) may arrive feeling on edge.

Music also influences perceived wait times in waiting rooms. A peaceful soundtrack can make a 15-minute wait feel shorter and more tolerable, improving patient satisfaction (and likelihood to return) before care ever begins. Restaurants use music in lobbies and waiting areas for this purpose, and healthcare practices do as well. 

Fast Facts on Music & Healthcare

  • Music reduces patient anxiety: Studies show calming music lowers stress hormones like cortisol before medical procedures.
  • Shorter perceived wait times: Soothing music helps patients feel less impatient, improving satisfaction.
  • Especially effective in pediatric care: Music calms children and families, making visits smoother.
  • Improves staff morale: A positive sound environment benefits both patients and healthcare teams.

Benefits for Staff: Retention, Morale, and Energy

Playing the right music supports your team, too. In busy healthcare settings, music can improve the employee experience by lifting mood, boosting energy, and reducing stress during long or repetitive shifts. And happy employees stay with you longer.

Want staff to feel even more involved? Let them help choose the music. 

A flexible soundtrack strategy with various stations prevents music fatigue for employees listening to the music for hours on end. So allow your healthcare team members to give input (within brand-safe boundaries). For example, some dental offices let staff vote on their favorite pre-approved stations, which helps them feel valued and involved.

Legal Must-Know: Why You Can’t Just Stream Spotify in Your Practice

Nearly 78% of small to midsize businesses in the U.S. are playing music illegally. 

How? 

Streaming your favorite playlist from an app like Spotify, Apple Music, or YouTube is easy. But those apps aren’t built for business use, and their music isn’t licensed to be played publicly. 

To legally play music in your healthcare practice, you need the right music license. Platforms like Pandora CloudCover provide music that’s cleared for public use, so you don’t have to worry.

Using a commercial music platform also helps with practical business operations. You can avoid ads, ensure family friendly lyrics, skip songs, and build a sound that matches your brand. But first and foremost, you’ll stay copyright compliant.

Use Cases and Configurations: Where and How to Play Music

Not every part of your practice needs the same kind of music. The background music you play depends on your space, the type of medical practice you run, and your patients’ preferences.

Match the Music to Your Business

Different healthcare settings call for different sounds:

  • Med spas: Go for lyric-free, calm sounds. Consider environmental, beach, or other white noise options.
  • Cosmetic dentistry: Go for calm, spa-like playlists. Think soft vocals or acoustic chill.
  • Orthodontics or pediatric offices: Try upbeat, friendly music to keep energy high and help younger patients relax. Mix in popular Disney or G-rated movie soundtracks and songs.
  • General family practices: Use a soft, modern mix to make everyone feel welcome. Top 40 or easy listening classic rock are great places to start.

These are just a few of the ways healthcare music use cases can support your brand.

Use Zones to Create the Right Feel

Not every space in your office should stream the same sounds. Consider playing different styles in different areas of your office:

  • Waiting rooms: Use slow, soothing playlists to ease nerves and improve the wait.
  • Front desk/check-in: Light, upbeat music keeps energy positive.
  • Procedure or exam rooms: Stick with steady, calming tracks to help patients feel more at ease.
  • Restrooms: Add soft instrumental music to maintain a peaceful vibe and mask sounds.

Add Messaging Between Songs

You can also use in-office messaging to play quick, helpful messages between songs:

  • “Don’t forget to book your next visit!”
  • “Have you gotten your flu vaccine?”
  • “Ask us about whitening specials at checkout.”
  • “Here’s your daily hygiene tip...”

This kind of messaging overlay keeps patients informed without feeling pushy. Pandora CloudCover can schedule these messages out in advance and at the right time of day.

Choosing the Best Music Streaming Provider for Healthcare Practices

There are a lot of options out there, but not all commercial music providers are built with medical and dental practices in mind. 

When choosing the best licensed music for your healthcare office or clinic, look for tools that save time, keep things legal, and feel easy for your team to use.

  • Curated stations that fit your brand and patient mood
  • Simple scheduling tools to match playlists to hours or zones
  • Built-in messaging for appointment reminders or promotions
  • Mobile and desktop access so staff can manage music from anywhere
  • Affordable pricing that fits a smaller healthcare budget
  • Multi-location controls if you run more than one office
  • Easy speaker system integrations and setup
Compare Medical Office Music Streaming Services
Feature Pandora CloudCover Soundtrack Mood Media
Licensed Music for Business Use
Custom Scheduling by Time/Zone Limited setup
In-office Messaging
Mobile & Desktop Control Device-dependent
Designed for Small Clinics Caters to larger brands Enterprise-focused
Affordable Pricing Higher tiered pricing Often requires longer-term contract

When comparing affordable music solutions for clinics, look for a streaming service that combines flexibility, simplicity, and full licensing coverage.

Pandora CloudCover makes it easy to set the tone for both patients and staff, no tech team needed. Try Pandora CloudCover risk-free for your practice today. Terms and conditions apply.

References

Moving beyond the walls of tertiary care centres to promote renal health in ethnoculturally diverse communities: food for thought. (January 2000). PubMed.

The Effect of Music on the Human Stress Response. (August 2013). PMC.

78% of small-to-midsize businesses in the US currently misuse personal streaming accounts to play music to their customers. It’s costing the music industry $1.38 billion per year. (February 2024). Music Business Worldwide.

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