Music Matters to Wireless Retailers

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Related Reading

Research shows the right background music and audio messaging helps retailers sell more.

Key statistics

  • 90% of customers are more likely to recommend a store that plays music.
  • 75% of shoppers feel more relaxed in a retail store that plays music.
  • 81% of consumers say that business background music lifts their mood.
  • 40% of shoppers make unplanned purchases at checkout due to audio messaging.
  • 9.1% increase in sales by playing music that matches customer tastes.
  • 71% of consumers say retail stores that play music have a better atmosphere overall.
  • 22% employee productivity increase when tempo speeds up.
  • One out of two shoppers has left a store due to annoying background music.
  • 77% of businesses agree that their staff is more productive when music is playing.
  • 60% of customers spend more time shopping in stores that play music they like.
Music Matters in Wireless Retail

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