Researchers say that 67% of Gen Z customers prefer to shop in person, and more than half of them want the experience to be fun. Digital signs make that possible.
Digital signs help customers understand what’s available to them while inside the store. Screens can highlight features, benefits, costs, and value. Screens can also display how a customer can use that product and why it’s something they just can’t live without.
When customers feel informed, entertained, and valued, they’re more likely to spend money in the shop. They’re also more likely to tell their friends and recommend your business to others.
Explore fully licensed music and digital signage for your business
7 Ways Digital Signage Transforms Engagement
Of the brands that use digital signs, 80% see an increase in sales. Engagement is the key factor. Here are seven reasons digital signs lead to an increased sense of connection and engagement during the shopping experience:
1. Capturing Attention
Digital signs are harder to ignore than static versions. Bright, colorful, moving screens capture the eye, and when the content is compelling, consumers are likely to act on the messages they see.
2. Increasing Relevance
It’s easy to change the content on digital signs, which means shop owners have a unique opportunity to be helpful. For example, when it starts raining outside, signs can highlight where umbrellas are sold inside the store. These shifts increase delight and make the experience more engaging.
3. Enhancing the Experience
Signs can highlight what customers can do with the products they see. For example, screens can feature recipes that contain ingredients sold within that aisle. Customers can learn while they shop, and they may be more tempted to buy as a result.
4. Reducing the Wait
Signs can help customers remain entertained while they wait to check out. While they’re reading your content, they’re engaged in an activity, which can make the perceived wait seem shorter.
5. Customizing the Shopping Journey
Screens enabled with QR codes can be deployed to send personalized coupons or wayfinding information directly to a customer’s phone. This on-demand information makes shopping more efficient and more pleasurable.
6. Improving Flow
Large stores benefit from wayfinding signs, helping customers find what they need quickly. Those signs can also help customers find hidden delights within the store, especially if they’re new to the area and your experience.
7. Enhancing the Brand
Screens can highlight the reasons customers should shop with you. Content about your sustainable sourcing, local community involvement, or craftsmanship could help to set you apart from the competition.
Real-World Use Cases by Industry
How are companies using digital signs right now? This chart highlights common approaches:
| Industry Type |
Core Engagement Use Case |
Primary Benefit |
| Restaurant |
Digital menu boards |
Increases upsells via high-motion visuals and automates menu changes |
| Retail |
Interactive window displays |
Converts passersby into foot traffic |
| Hospitality |
Digital concierge/wayfinding |
Reduces staff burden by providing guests 24/7 access to info and maps |
| Health and Beauty |
Waiting room "infotainment" |
Reduces perceived wait times while educating clients on premium services |
Restaurants
Restaurants use digital signs to highlight high-margin items and entice customers to try something new. Signs can also inform customers when a menu item is no longer available or when prices change.
Retail
Retail organizations use signs to lure passersby into the shop to see the products in person. Signs within the store can guide these visitors to the exact product they saw while walking by, ensuring an efficient and profitable visit.
Service
Signs can keep guests informed about events, amenities, and hours. Information clearly displayed keeps guests from asking staff questions, improving efficiency and the overall experience.
Health and Beauty
Signs can showcase before/after photos and educational content on skin-care routines to build trust while clients wait for their appointments.
How Pandora CloudCover Can Meld Music & Digital Signage
At Pandora CloudCover, we can integrate your background music and digital signage seamlessly. You can manage your music playlists, update promotional messaging, and revise digital signage from one easy-to-use interface.
Contact us today to schedule a demo, or you can try our services for free for 14 days. Terms and conditions apply.
References
Transforming Retail Experiences Through Digital Signage. (October 2024). Retail Touchpoints.
100 Proven ROI-Driven Digital Signage Statistics 2022. (January 2023). Digital Signage Today.
