Digital signs are critical to the success of all sorts of businesses. Whether you’re shopping, dining, waiting in line, or heading somewhere new, screen-based signs can help you know what to expect and motivate you to take action.
In this article, we’ll explain how digital signs are transforming industries, and we’ll provide statistics to show how.
Pandora CloudCover is emerging as a top provider of digital sign technologies. One innovative platform lets you control content on screens across your enterprise, and you can match the content with the music you play as well.
We offer a free 14-day trial with no credit card required.
Explore fully licensed music and digital signage for your business
No credit card required. Terms and conditions apply.
Global Outlook for Digital Signage
The global digital market size was an estimated $28.83 billion in 2024, growing at a CAGR of 8.1%. That growth is largely attributed to the need to capture attention from consumers.
While the digital signage market is large in the United States, the approach is embraced worldwide. In any market where consumers need help understanding what a company offers and why they should buy, digital signs are valuable.
Performance & Financial Impact from Digital Signage
The cost of screen-based signage can be high upfront, but industries can recoup their investment through shifts in sales and buyer behavior.
Close tracking is required to tie signage to monetary benefits, and that’s not always easy for businesses to accomplish. But those who have done appropriate tracking see real financial benefits from their work.
Among those who believe digital signage is too expensive, 37% say the price at which the cost outweighs the benefits is $25,000 per store or more. These business owners may be pleased to discover their setups can be completed for a smaller price tag.
Impact on Consumer Behavior & Engagement
Digital signs are bright and eye-catching, and they’re well known for their ability to change how consumers behave.
In retail, 94% of businesses have used signs to augment, change, or improve the in-store experience. Of those who did use screen-based signs, 80% considered their signs a crucial part of the experiences they create for their customers.
Industry Adoption & Growth
The way organizations use signs and measure their importance differs by industry. This table of statistics makes those differences clear:
| Industry Type | What to Play | Statistic |
|---|---|---|
| Retail | Drives foot traffic and highlights sales | Close to 50% of retailers also use signs to help them differentiate their brand from the competition Source |
| Restaurant | Share menus and nutritional information | Restaurants can experience a close to 25% increase in ticket size by promoting food combinations on signs Source |
| Bar and Pubs | Share drink specials and upcoming events | Close to 30% of customers make purchases due to the information they see on signs Source |
| Coffee Shops | Close to 20% of consumers have bought something because they saw it on a digital sign Source | |
| Grocery Stores | Impulse items, seasonal promos, and subtle music | Digital signs have a recall rate of 83%, making the information shared persistent |
| Gyms | Unified visuals and consistent music playlists | Digital signs have a recall rate of 83%, making the information shared persistent |
| Banking and Finance | Unified visuals and consistent music playlists | Digital signs reduce perceived wait times by 35% |
| Hotels | Unified visuals and consistent music playlists | 70% of hotel guests find their digital signage entertainingy |
| Education & Institution | Unified visuals and consistent music playlists | Close to 75% of schools say digital signs are critical for better communication |
At the Pump
Share messages about in-store offers to entice pump visitors to come inside. Your content could also highlight loyalty program signups, helping to convert a one-time visitor into a loyal lifetime fan.
Cold Beverage & Snack Areas
Use moving visuals to highlight specials, such as limited-time flavors or brand partnerships. Keep the display light and bright to capture attention and convince your customers to convert.
Hot & Prepared Foods
Share content about rotating menu items, promotions, and deals. Help your customers to make quick, informed decisions about what to purchase without scanning shelves or asking your staff questions.
Checkout
Showcase small, impulse items located next to the register. Encourage people to add just one more thing to the basket before they leave your shop for good. Keep the visuals bright and light to reduce perceived wait times.
Get-Started Checklist for Convenience Store Owners
This quick to-do list can help you get started with using digital signage to enhance the audio you share inside your store:
- Set goals. Define what you want to promote and the results you’d like to see.
- Define zones. Determine where you’ll promote each item on your property.
- Purchase. Select your hardware and software. Remember that Pandora CloudCover can support audio and digital signage simultaneously.
- Set your calendar. Create a day-parted strategy for audio and visual messaging.
- Train. Share your system with your staff and explain how it works.
- Audit. Measure your progress and adjust accordingly.
Frequently Asked Questions
Q: Why Choose Pandora CloudCover
A: It’s easier to integrate your audio and visual strategies when you’re working with the same partner. At Pandora CloudCover, we allow you to manage playlists, create promotional messages, and update digital signage seamlessly and effectively. Contact us today to schedule a demo, or try it free for 14 days. Terms and conditions apply.
Q: What screen sizes work best for convenience stores?
A: Larger signs are ideal for pump areas, but menu-sized signs work well in food areas.
Q: Can I use digital signage at fuel pumps?
A: Yes. This is a smart location for messages involving in-store promotions, enticing visitors to step inside.
Q: How often should I update my promotional content?
A: Weekly or monthly, depending on your goals and foot traffic.
Q: How do I sync digital signage with my in-store music?
A: Work with a company like Pandora CloudCover to integrate your two strategies into one platform.
Q: Is digital signage effective if customers only stay for a minute or two?
A: Yes. Impulse purchases are complete in seconds.
Q: Can signage be controlled across multiple store locations?
A: Yes. This is a key benefit of digital signage solutions.
References
U.S. Convenience Store Count. (February 2025). NACS.
Time Counts. (October 2020). NACS.
In-Store Advertising With Digital Signage. (June 2025). Journal of Marketing.
Digital Displays Influence Purchase Decisions: Data Proves ROI. (May 2025). TotalRetail.
Legal Disclaimer:The materials on this website are provided for general informational purposes only and do not constitute legal advice. Any descriptions or references to products, services, or technologies represent opinion only and should not be construed as statements of fact. The information is provided “as is,” without any representation or warranty as to accuracy, completeness, timeliness, or fitness for a particular purpose. We disclaim all liability for actions taken or not taken based on this content or any linked materials. Links to third-party websites are provided for convenience only, and we do not endorse or assume any responsibility or risk for their content, products, services, or potential damages arising from their use.