According to research from Google, nearly one-third of wireless phone shoppers aren't sure which provider they should choose. When these customers start their purchase journey, they just don't know which company will serve them best. Google says about half of shoppers are searching for a better network. That other half? You might be able to entice them through the products you offer.
Imagine that your shelves are filled with wireless products that are candy-colored, technologically savvy, and intensely modern. These products might be influenced by Japanese design standards, and they are made for those who want to get the most out of a wireless experience.
Matching those products to a soundtrack that is also modern, techno-based, and global could be a wise move. When customers walk into your store, they will have a sense of the products you sell.
On the other hand, imagine that you sell products aimed at those who don't want to spend a great deal of money. According to Telecompetitor, many shops now offer packages that allow consumers to bring their own devices or phones and simply switch data plans. If you run a business like this, you may have few products on your shelves. Those you do carry might be older or have fewer features.
According to the Pew Research Center, cellphone use can vary dramatically by age. This is the percentage of people within these age groups that own a cellphone, but not a smartphone:
Ages 18–29: 6 percent
Ages 30–49: 9 percent
Ages 50–64: 21 percent
Ages 65 and up: 40 percent
If you focus on selling products with few bells and whistles, this research suggests that your target market is older than 65. Playing music that was popular in the 1960s and 1970s might be familiar to this age group, and the tunes could get their toes tapping as they shop.
By contrast, if you only sell smartphones, your audience might trend younger. Your playlist might emphasize younger, modern, pop artists instead.
It is important to include variety within your playlists, just in case you have people from other age groups coming to visit you. As Smart Company points out, people can be offended by music that does not seem to apply to them in any way.
Adding a little variety could help to address that issue. You could sprinkle in tunes from a few different time periods just to keep things equal and interesting.
3. What Do Your Competitors Play?
Standing out from the crowd means differentiating your brand. Understanding the music that your competitors play can help you find a spot that is just right for you. For example, if your competition has a playlist that emphasizes singer-songwriters like John Mayer and Adele, you could make your brand stand out by ensuring that you play a great deal of funk and R&B. If your competitors play classic jazz, you could make the switch to smooth jazz instead to give your shop a more modern and relaxing feel.
These shifts can be subtle, but they can help your store to remain memorable to consumers on the hunt for new wireless solutions. When customers walk into your shop, they will have a different audible experience than they do with your competitors. That might be just what they need to choose you instead of the competition next time.
We offer a better way. At Cloud Cover Music, we can provide you with robust protection for the songs you want to play at one low, easy-to-understand price. The songs in our library are the same songs you might hear on the radio, but playing them comes with no risk of a fine or litigation. Our contracts remove the hassle and worry of compliance.
We would like to show you how our program works and what it can do. Contact us for a demonstration and a free trial.