Music is a simple but effective way for business owners to create a specific ambiance in their store, which can influence the behavior and mood of their customers.
Slow music encourages customers to linger and look through the store more while songs in a major key sound happier to most shoppers. However, when you’re setting up the sound system for your store, where do you source your music?
In the modern world, it seems easy enough to purchase a couple of wireless speakers, hook them into your smartphone or tablet, and then stream music from your favorite playlists. First, there is nuanced psychological research into tempo, mode, genre, and recognizability of music in your store that should influence your choices. Second, you cannot simply use a personal music streaming service in your retail location. Because of how music licensing works, you must work with a music streaming service that works with commercial business entities.
Fortunately, there are several commercial music streaming services to choose from. Each offers some similar options, but there are important differences between them, including price.
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Affordable Streaming Music for Businesses
- Pandora for Business: Pandora was one of the first internet-based music streaming services, which works similarly to radio stations, but with an important difference; users tell Pandora what genre or artist they are interested in, and the program generates a “station” based on that information. Pandora uses the Music Genome Project to connect the user’s original musical taste to similar songs, which can then receive a thumbs-up or thumbs-down from the user. This streaming service became immensely popular, and led to small business owners creating stations to play music in their retail or restaurant space. Since this practice is illegal, Pandora expanded to manage licensing specifically for businesses. Pandora for Business works much like the original program, but with no ads, no lengthy contracts, and access to the libraries of several performing rights organizations (PROs). Pandora for Business does not have a free trial period, but if you are not satisfied with the music player and the streaming service, you can cancel your account within 30 days and get your money back. The monthly service costs $26.95, and the player incurs a one-time cost of $99.
- SiriusXM for Business: SiriusXM is satellite radio streamed through the internet, so it can be played on multiple devices. There are thousands of channels on the personal version of this program, offering commercial-free music, talk radio, sports broadcasting, news, and more. Business owners wanted access to this content, so SiriusXM for Business was formed. SiriusXM for Business takes care of licensing music, talk programs, and other broadcasts for you. You can get 30 days free to try SiriusXM for business, and after that, the monthly cost is $24.95. You do not have to sign a long-term contract, so if you pay the subscription price but are unsatisfied with the product, you can cancel anytime.
- Mood Media: After purchasing Muzak in 2011, the company acquired the patents for certain approaches to creating musical landscapes in business locations. Mood has a large library of instrumental music that they reference to create customized soundscapes for any business, to keep customers relaxed, happy, and enjoying the in-store experience. They also use other methods to create a full ambiance for your brand, including scent, colors, light, and social media interaction. Mood Music has no annual contract, but the monthly cost is $34.95 for the music player, called Mood Mix.
- Cloud Cover Music: This music streaming service works much like Rockbot, but is more affordable for all levels of business. With a large and growing library of legally licensed music for business, Cloud Cover Music is becoming more and more popular. CCM offers a 14-day free trial, and then, several levels of plans are available. The basic music plan is $17.95 per month, with no annual contract so you can cancel anytime; multiple locations can be managed for just $22.90 a month. Instore messages, so you can communicate with your customers, can be added, raising the monthly cost to just $29.95 per month.
- What You Need to Know About Music Licensing for Your Business. (March 12, 2013). Entrepreneur.
- About the Music Genome Project. Pandora.
- Homepage. Pandora for Business.
- Pandora Music Service. Pandora for Business.
- SiriusXM: Music for Business. SiriusXM.
- Mood Media to Acquire Muzak for $305 Million. (March 24, 2011). The Wall Street Journal.
- Homepage. Mood Media.
- Homepage. Cloud Cover Music.
- Music. Cloud Cover Music.
- Manage and Monitor Locations. Cloud Cover Music.
- In-Store Messaging. Cloud Cover Music.