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Music For Business

Spotify for Business + Alternative Options

Using Spotify in your business will require a business license to avoid penalties and fines. Avoid the hassle and use a commercial music streaming service like Pandora CloudCover today.

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Music For Business

Spotify for Business + Alternative Options

Using Spotify in your business will require a business license to avoid penalties and fines. Avoid the hassle and use a commercial music streaming service like Pandora CloudCover today.

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The right selection of background music in your store can make the difference between keeping your customers comfortable and engaged or restless and bored.

Unfortunately, playing music for your customers is not as simple as loading the perfect playlist from your favorite music streaming service.

Many store owners in the retail industry wonder if they can play or share Spotify, iTunes, YouTube, or other music services on their premises, and the answer is complicated due to intellectual property law in the United States. If you are a business owner, you can’t stream music for your customers using your personal account, but most streaming services, like Spotify, offer a business account, which takes care of the commercial licensing for a monthly price, ranging from $29/month to $48.50/month.

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Can I Play My Spotify Streaming Account In My Business?

Can I play clean music from my personal Spotify account at work? The simple answer to this is “no.” However, understanding licensing laws and streaming music for business can help you find a solution that is just as simple.

Personal vs. Business Streaming Accounts

Spotify represents about 36% of the global music streaming market, with only a few major competitors, including YouTube, SoundCloud, Pandora, SiriusXM, and Apple Music. However, all these services are primarily directed to individuals, with licenses allowing streaming music and/or video for personal use.

Spotify’s website clarifies that a personal account does not allow the user to play songs in public spaces, like stores, clubs, restaurants, and bars.

An individual account allows users to stream music privately without any intention of using the music to boost their business. As with most terms of use, agreeing to them is the user’s acknowledgment that they will use the personal account within the specified boundaries. Playing music from your personal account in your business violates copyright laws and could result in fines.

If you broadcast streaming music to your customers in your business, this is legally considered a public performance, and it requires a different type of business-specific account. Having a business streaming service ensures you’re covered with proper licensing to play music legally in your establishment.

Why Do I Need a Business Music Streaming Account?

When licensed music is played in a commercial space, it is played with the intention of creating an experience for customers that is conducive to the interests of the business.

Happy customers make businesses more money, and music can make customers happy. Since you are financially benefiting from another’s creative work, that artist deserves some income for their intellectual property.

Published or recorded music is owned by someone through intellectual property rights. Copyright law also stipulates that when the music is played in certain public or global spaces, the copyright holders must be compensated. This supersedes the legal purchase of the song (either in a digital or CD copy) for individual use (a private performance) since part of the song’s retail cost goes to the artist and publisher.

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Spotify for Business (Soundtrack)

Instead, a Spotify Business account works as a commercial license subscription. It gives users the legal coverage to stream and download internet-based music through the Spotify Business platform, and to play it to anyone within the business’s premises. This is one way that Spotify itself makes money.

While over 100 million people use the free version of the platform, the company receives payment from just 30 million people to unlock additional features. As a result, the company has been bleeding money because of how expensive its licensing agreements with record labels are. Collecting monthly fees from businesses helps to offset the exorbitant deals it has with the publishers of some of the biggest artists in the world.

Soundtrack Fees

Having a Spotify for Business account ensures that anybody who has a copyright claim to the music — the artists, the record label, or both — is fairly compensated every time their music is used in a professional setting. The Spotify for Business (also known as Soundtrack) cost is $39 per month for the base plan. Other music streaming services, like Pandora with Pandora for Business, have their own business arrangement, and it works in much the same way.

Users with a Spotify business license pay a monthly flat fee to access and play songs, safe in the knowledge that the respective services have arrangements with the necessary performing rights organizations that disburse royalties to labels. Through the use of a Spotify for Business license, a store will be playing licensed music lawfully.

Spotify & Soundtrack Partnership

Soundtrack (previously named Soundtrack Your Brand) was founded in 2013 by Swedish developers who originally worked for Spotify, so the company’s core concept is very similar. This is why Spotify chose to partner with them to get access to Spotify’s huge library of music for commercial subscribers. This requires negotiating different licenses with performing rights organizations (PROs).

If you have a personal Spotify account, you are familiar with the basics of using Spotify for business. Access to this type of streaming interface will help your employees too, as they manage music playlists throughout the day.

The Costs and Benefits of Spotify for Business 

Soundtrack isn’t free. The company requires participants to pay a fee to access the services. 

 The Spotify for Business (Soundtrack) costs:

  • Starter Plan: $29/month (when prepaid annually)
  • Essential Plan: $35/month (when prepaid annually)
  • Unlimited Plan: $48.50/month (when prepaid annually)

While paying another fee isn’t ideal for most businesses, the money you spend here could protect you from lawsuits later. 

Benefits of Soundtrack Your Brand

Of course, the main benefit of choosing Soundtrack or another music streaming solution like Pandora CloudCover is that you don’t have to worry about fines or copyright violations — you have access to royalty-free, legal music for all your business needs.

However, there are more benefits, including:

  • Ad-Free experience: Provide customers with uninterrupted music, free from ads or personal account interruptions.
  • Customizable playlists: Access expertly curated playlists or create your own to match your brand’s identity and atmosphere.
  • Scheduled music: Schedule playlists to play at specific times, ensuring the right mood for different parts of the day.
  • Seamless playback: Enjoy smooth, uninterrupted playback designed for public spaces.
  • Professional atmosphere: Enhance the customer experience with music tailored to your business environment.
  • Respect for artists: Support musicians and rights holders by using a service designed for public streaming.
  • Multi-location control: Manage music across multiple business locations from one account.
  • Easy setup: Get started quickly and manage everything from an intuitive platform.
  • Scalable solution: Whether you run a small café or a large ret

How to Play Music Legally (and consequences for Noncompliance)

As soon as a song is fixed (or otherwise recorded or written down in some manner), it’s protected by U.S. copyright law. That law gives the creator or owner of the song permission to charge fees for the use of that song. The law also allows the copyright holder to ask for relief from the courts if the songs are used without permission. 

Consequences

Penalties for copyright infringement are set at not less than $750 and not more than $30,000 per work infringed. That means playing more than one protected song without permission could mean more than one penalty fee. 

If the courts determine that the infringement is somehow willful, they can impose a fee of $150,000 per work infringed. The courts can also impose criminal penalties of up to $250,000 per offense and imprisonment of up to five years. 

Steps to Legally Play Music

To play music legally you must:

  1. Have written permission from the copyright holder. 
  2. Pay the associated fee. 
  3. Don’t play any songs not covered by the license.

Having permission to use a Spotify account for personal use won’t protect you in a business setting. 

When you play music in your business, you’re holding a legal “public performance” of that song. You need a special license to do that. The following two methods can help you get started.

Work with Performing Rights Organizations (PROs)

Performing rights organizations are groups like the American Society of Composers, Authors and Publishers (ASCAP); SESAC (originally the Society of European Stage Authors and Composers); and Broadcast Music, Inc (BMI). These organizations represent the rights of songwriters and music publishers to publicly perform the copyrighted works they created.

To work with a PRO, take the following steps:

  1. Identify the PRO that represents the songs or artists you want to play. This could mean reading the fine print on a CD or looking at the description on a website like YouTube. 
  2. Contact the PRO and outline how you want to use music. Companies typically require information about the type of business you run, the size of your facility, and the number of people who might hear the songs. 
  3. Sign a contract and pay the fees. 
  4. Only play music that’s within this PRO’s catalog. Otherwise, you’re violating copyright laws.

Work with Third Parties like Spotify for Business

Big distribution platforms like Spotify have their own next level arrangements with PROs, which simplifies things for business owners who want to stream music in their stores. Just having a Spotify Business account grants you access to the repertoire of songs covered by the respective PROs.

Third parties also typically offer customization options that could be critical for businesses. They can include the following:

  • Playlists: Many third parties give you the ability to build a completely custom playlist that fits your brand personality. Some also provide pre-programmed channels with music created for specific industries (such as spa music).
  • Scheduling: Third parties can provide you with tools to change the music you play throughout the day. For example, you might play an upbeat playlist in the morning and switch to smooth sounds at night. 
  • Volume: Third parties often allow companies to control how loud or soft the music is via the app or controller (not by touching the speakers). 

Commercial Streaming Providers

Several third parties exist that can grant you this access. This table can help you understand their similarities and differences.

Costs Features Unique Selling Points
Spotify for Business (aka Soundtrack Your Brand) Starts at $34.99 per month Fully licensed music, curated playlists, scheduling tools, and the ability to create custom stations Focuses on brand alignment and creating the right atmosphere for customers
Pandora for Business Starts at $26.95 per month Ad-free music, customizable playlists, scheduling options Provides a simple and affordable way to play Pandora stations you love in a business setting
Rockbot Starts at $25 per month Licensed music, curated playlists, scheduling Provides interactive features, like customer song requests via an app; incorporates media (like signage)

How to Choose a Music Streaming Service for Your Business

When comparing Spotify for Business (now Soundtrack Your Brand), Pandora CloudCover, and Rockbot, Pandora Cloudover stands out as the superior choice for businesses looking for a balance of simplicity, affordability, and legal compliance. 

It provides an easy-to-use platform with a variety of curated playlists that suit any business environment. With straightforward pricing and no hidden fees, it’s an excellent solution for businesses of all sizes, especially those managing multiple locations.

Soundtrack Your Brand offers strong customization features and high-quality music, but it comes with a higher price point that may not suit smaller businesses or those on tighter budgets. While it provides advanced scheduling and brand-focused playlists, it lacks the cost-effectiveness and accessibility that make Pandora CloudCover so appealing.

Rockbot adds a layer of interactivity by letting customers request songs, which works well for businesses like bars or gyms. However, this feature may not be suitable for every business and can reduce control over the atmosphere you want to create.

Pandora CloudCover keeps the focus on professional, reliable music streaming while remaining affordable and easy to manage, making it the better choice for most businesses.

How to Set Up and Start Using Business Music Streaming

Whether you’re using Spotify for Business or another streaming service we’ve discussed, you’ll need to take a few basic steps to get set up and start the music playing. 

While the details can vary from service to service, the following basic steps are typically required:

  1. Sign an agreement. Business streaming services typically create custom licenses for their customers. The documents should tell you what music you’ve purchased, where you can play it, and how long your agreement lasts. Sign this document and keep it handy in case you have questions. 
  2. Gain access. Music streaming services place their music on the cloud, so customers can access it anywhere in the world. With your signed contract and paid fee, your streaming service should provide you with a login and password. 
  3. Link your player. Some streaming services work with any connected device (like a phone). Others require customers to buy a special player to share the music. 
  4. Link your speakers. With your player connected to the service, you can connect your speakers to the player. With this final step, you should be ready to play music. 
  5. Customize the sound. Business streaming systems offer plenty of tools for business owners. You’ll need to choose music to play, identify how loud it should be, set up specific rules for times of day, and more. In most cases, this work is done through a digital dashboard you access with your password. 

How to Choose a Streaming Service by Industry 

Since Spotify for Business isn’t your only choice for legal music streaming, how can you make a smart decision? Answering a few simple questions may help. 

While you’re researching your options, think about the following issues:

  • Noise level: Are your customers visiting you to do something quiet (like shop) or something noisy (like eat with chopsticks)? If volume control is critical, you need a partner who can help you turn down the sound at the press of a button. 
  • Size: Is your business small (like a one-room antique shop) or large (like a multi-level warehouse)? If you need to play different music in different locations, you need a partner who offers zoning. 
  • Locations: Do you have just one outlet (like a one-person flower shop) or a multi-location empire (like a chain of restaurants)? If you have more than one location, you’ll need a sophisticated partner who can help you control music in all of your businesses from one dashboard. 
  • Music use: Are you playing music in the background (to cover up chewing sounds in a restaurant) or in the forefront (to set the mood in a hotel)? You’ll need a partner who plays the music you think your customers will want. 

Don’t be afraid to ask your potential vendor to share a list of businesses like yours that are signed up with them. If you see many similar names, this company may have the experience in your industry that you want and need.

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The Terms of Using Licensed Music

Legally purchasing the music being played is not the same as legally owning that music, according to intellectual property law.

As The Guardian explains, a consumer simply buys the right to play the particular song per the terms set by the copyright holder. For individual consumers, those terms are almost exclusively for the song or album to be played in a private (or, at least, a nonpublic) setting. Attempting to use that same song in a public setting, like Spotify for retail stores or Spotify for hotels, is a violation of the terms of purchase, akin to using a rental car as a personal vehicle.

The public performance clause in the copyright law includes, but is not limited to, streaming music from digital sources, playing MP3 files from a music player, CDs, music videos on TV, and music played by a DJ.

If you listen to your own music on a break, away from customers, this does not constitute a public performance, so you do not need to worry about using your personal Spotify playlist. If you think these playlists are something your customers would enjoy, get Spotify for Business and you can transfer your personal playlists over and play them legally, to create a great atmosphere in your establishment.

Frequently Asked Questions

These are questions we often hear from businesses about using Spotify for business and other streaming services. 

Can I use my personal Spotify account inside my business?

No. Your personal Spotify account is designed for your exclusive use. You can play music in your home, car, or headphones with a personal account. However, you can’t use this access to stream music in a commercial setting, like a business. 

Why should I pay for a business license to play music?

A license allows you to play music without violating U.S. Copyright Law. That means you won’t have to worry about facing a lawsuit from copyright holders. It also means that you’re directly supporting artists that make the music that you love. 

Why is it better to work with a third party instead of a PRO?

Companies like Pandora Cloud Cover and Soundtrack Your Brand offer services PROs typically can’t. For example, they can help you create custom playlists based on your consumer behavior. They can also help you share marketing messages through your speakers. 

How do companies like Soundtrack Your Brand set pricing?

Most third-party companies ask for information about your facility size, how many zones of music you need, and how many customers you serve. This data helps them create pricing plans that are right for you.

References

Playing Spotify Music In Your Shop, Bar or Restaurant. Sonic Effect.

Spotify Terms and Conditions of Use. (November 2016). Spotify.

Spotify Now Has 100m Users, But Only Twice as Many Paid Customers as Apple Music. (June 2016). 9to5Mac.

Spotify Has Spent $10 Billion on Music Royalties Since Its Creation and It's a Big Part of Why It’s Bleeding Money. (February 2018). Business Insider.

You Might Need a License to Play Music in Your Small Business. (September 2011). National Federation of Independent Business.

Chapter 1: Subject Matter and Scope of Copyright. U.S. Copyright Office.

In Our Digital World You Don’t Own Stuff, You Just License It. (April 2013). The Guardian.

Leading-Edge Law: Don't Open Pandora at Your Business. (March 2012). Richmond Times-Dispatch.

Pandora Partners With DMX on Legal, Personalized Streaming Music for Businesses. (November 2011). Rolling Stone.

Top 10 Things You Need to Know About Using Copyrighted Music on YouTube. (October 2016). Tubular Insights.

Does “No Copyright Infringement Intended” Have Any Legal Significance? (July 2014). Pixsy.

Learn About Copyright. SoundCloud.

Tune Up Your Marketing: Using Spotify for Your Business. (October 2012). Social Media Today.

Civil and Criminal Penalties for Violation of Federal Copyright Laws. Kent State University. 

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