Today’s diners expect more than just a meal. They demand a pleasing, memorable experience. The right music enhances a restaurant’s atmosphere, and according to a study by HUI Research, it has been proven to increase sales by as much as 9%.
Playing music in your establishment can boost your business, but you must get the right license. You cannot simply plug your smartphone into your sound system and play an ambient playlist from YouTube or another streaming service.
Many restaurant or bar owners think that purchasing music online means that you own a song. Unfortunately, this is not true.
The following three types of digital music purchases come with restrictions:
Digital song purchases: You do not acquire ownership rights when you buy songs or albums as digital content. You’re essentially paying for a license to access the song on demand via your devices. Although you have the right to privately listen to the song as much as you want, you cannot play it for a crowd, especially if you make money from your patrons.
Streaming services: When you pay for a subscription to a music streaming service like Spotify, Pandora, or Apple Music, you pay for a license, not a copy of the song. This streaming service license covers individual or personal use of the music. If you look carefully, the terms and conditions for these streaming services only include rights for non-commercial use of content.
Digital radio stations and playlists: You can play all the songs you want at home but can’t share that perfectly crafted Spotify mix in your restaurant. You can't play Pandora stations at restaurants unless you use a specific business account.
Every restaurant must obtain an appropriate music license to stream music publicly. Streaming your favorite playlist through your restaurant speakers without such a license is not legal.
Do You Need a License to Stream Music in Your Restaurant?
Playing music for a paying audience is considered a public performance of that music, which benefits your business. U.S. copyright law requires that restaurant owners pay for public performance licenses (PPL) from performing rights organizations (PROs) that control rights to a particular song.
PROs collect digital, terrestrial (AM/FM radio), and live royalties for thousands of associated songwriters and publishers. They also monitor licensing compliance in businesses throughout the United States and Canada by sending special representatives to visit restaurants to determine if the songs played publicly have been licensed.
If your restaurant plays music that has not been appropriately licensed through a PRO, you’ll likely receive a phone call from them at one point or another. These are the primary PROs:
The American Society of Composers, Authors, and Publishers (ASCAP) is one of the oldest PROs in the United States, representing more than 850,000 creative professionals and a catalog of more than 18 million songs and scores.
ASCAP offers more than 100 types of rate schedules, allowing you to choose the version that is best for you and your business. Licensing typically involves outlining the size of your establishment and the music you’d like to play. Annual contracts ensure you’re always protected.
Broadcast Music, Inc. (BMI) was founded in 1939 by people interested in protecting blues, jazz, and country music. Since then, the company’s catalog has expanded, but teams typically focus on nurturing new talent and music forms.
BMI represents more than 1.3 million creators and more than 20.6 million musical works. With BMI, a contract’s cost is based on the type of establishment you own and the types of songs you’d like to play. When you apply for a license, a BMI representative is available to answer all questions and help you understand your purchase.
Global Music Rights (GMR) is one of the first new PROs introduced within the United States in almost 75 years. Since it’s been in existence for just 10 years, it has a relatively small roster. Just 83 artists and 63,000 songs are protected by GMR.
But some of the largest names in the music business are included, so it could be worth your time to sign a contract with them. GMR offers contracts based on the artists you want to play and the size of your establishment.
The Society of Composers, Authors, and Music Publishers of Canada (SOCAN) is a Canadian PRO connected to more than 4 million creators across the globe. At one point, SOCAN only covered fees for public performances (like a CD playing in a store), but a 2018 purchase means SOCAN now administers rights for reproductions (like a record company producing a record of protected songs).
While SOCAN is a Canadian company, it administers rights for people living all around the globe. Even if you never intend to play music written by Canadians, you may need a relationship with SOCAN.
SOCAN uses an unusual fee structure, so it’s not always easy to understand how much you owe. An annual contract allows you to play songs from the entire SOCAN catalog.
The Society of European Stage Authors and Composers (SESAC) is one of the three largest American PROs. It’s one of the few for-profit PROs, meaning it can be aggressive about collecting fees for protected music.
SESAC recommends business owners contact the group directly about fees. The company writes contracts individually based on an organization’s goals, music use, and establishment size.
This table comparing PROs can help you understand the basics of each organization and how they work. But in general, you must contact each group directly to find out how they can help.
# of Songs
# of Artists
Offers more than 100 types of rate schedules
Offers a BMI representative for each account
One of the first PROs to be developed in the United States in almost 75 years
A Canadian company administering rights for people all around the world
Of American PROs, SESAC is one of the only for-profit entities
How Do I Get Music Licenses for My Restaurant?
Some business owners acquire licenses directly from each PRO. Music licensing fees for restaurants are typically charged annually.
Costs can range based on the following factors:
The square footage of your restaurant
Whether you offer live music or audio streaming only
The frequency of playing music
A license with one particular performing rights organization only grants your restaurant a license for copyrights associated with that specific PRO.You may need additional permits to play music legally.
It is strongly recommended that restaurant owners pay licensing fees to all the PROs to play it safe and minimize legal risks. But this can become expensive and time-consuming as you negotiate multiple contracts for your restaurant with each PRO.
Larger organizations often purchase annual blanket licenses with all the major PROs and several minor ones. If you run a small restaurant or café, you may not be able to afford this approach.
Savvy operators are increasingly turning to business music solutions to streamline the process and cut down on music licensing costs. Best of all, these solutions manage the tedious licensing paperwork for you while you focus on running your restaurant.
One of the easiest ways to obtain licensed music for your restaurant is to work with a business music service. Access fully licensed music and ad-free playlists with one reasonable fee.
How Much Do Restaurant Music Licenses Cost?
Traditional PROs offer custom fees for restaurants based on the songs they want to play and the size of the establishment.
Let’s use BMI as an example. The company charges at least $378 per year — or about $31 per month. With that fee, you gain access to the songs protected by BMI’s license. You’d need to work with other PROs for full protection. If you work with two more, and they both charge about $30 monthly, you could pay $90 per month for licensed music.
Business music solutions like Cloud Cover Music charge $18.95 to $30 monthly for an entire catalog of music, complete with playlists, dayparting schedules, and custom audio advertisements.
License Requirements for Large vs. Small Restaurants
PROs typically negotiate contracts individually, although you may be able to estimate the potential licensing fees in advance. While this can be a complicated process, PROs generally want smaller businesses to have a fair deal, so if you run a small family restaurant, your fees will likely be much lower than they would be for a nationwide chain restaurant.
However, this exemption does not cover online streaming music services, as these are not considered broadcast media. You still cannot use your personal Spotify or Google Music account for a playlist designed for your restaurant.
Do I Need Music Licenses for Live Music in My Restaurant?
If you offer live music, DJs, or karaoke, you still need appropriate licenses to play music in your restaurant.
Open mic: If these musicians or composers have not been recorded or published and they give you permission, you do not need to pay to license their work.
DJ music licensing: DJs are typically their own business entity, but they are not responsible for the music license. Whether you ask a friend to DJ music for you as a favor or you hire a famous professional DJ, the venue (not the artist) is responsible for music licensing. The only legal exception involves a private event like a wedding or birthday party. If the DJ illegally downloads music rather than using reputable music services, they are legally responsible, not you as the business owner.
Karaoke: Laws around karaoke songs in the U.S. are even more complex than just playing music in your restaurant. Karaoke songs are reproductions of music, not original recordings, so karaoke hosts typically need their separate licenses and rights with the organizations that create these songs. However, as a restaurant owner, you must have the right business license to cover playing these songs with the PRO managing the rights to the original.
Cover bands: If a band plays their original music that is not recorded or published, you do not need to negotiate a new contract with a PRO. However, if you host a cover band, you will need licensing to cover these songs. The band will also need to license the songs they cover since they will also likely benefit financially from using another artist’s original work.
The required licenses vary based on the songs played, but if your live acts play songs other than their own, you should consider purchasing licenses from all the performing rights organizations. The number of nights you offer live music or cover charges can also impact your licensing costs.
Depending on your restaurant's location, you also need a local entertainment permit for live music events. Details are usually available on the website for your city. The licenses offered by business music solutions like Cloud Cover Music do not cover live music.
Penalties for Playing Music in a Restaurant with No License
Paying the appropriate license fees for the music you play in your restaurant supports artists and helps them to continue creating music. In a nutshell, it’s the right thing to do.
Many quick-service restaurants, especially new ones, operate on a limited budget and often ask, "Do I have to pay for music licenses for my restaurant?”
Remember, performing rights organizations send investigators disguised as customers to restaurants throughout the United States to check compliance with licensing regulations. If the PROs find that you play copyrighted music without the appropriate license, they can sue your business.
For each song played or performed without a license, federal damages and penalties start at a minimum of $750 and can range as high as $150,000 per song played.
In the long run, paying the extensive penalties for failing to legally license music for your business is much more expensive than the $2 average cost per day for licensing. Fortunately, more economical, easy solutions for music licenses are available for restaurant owners.
Neglecting to pay licensing fees can result in fines ranging from $750 to $150,000 per unlicensed song.
How Cloud Cover Music Makes It Easier for Restaurants to License Music
Acquiring a restaurant music license directly from a PRO is often costly (especially if you need all of them), and reporting requirements can be taxing for already busy restaurant owners. Working with business music solutions can be a better choice.
Cloud Cover Music subscriptions cost $18.95 to $30 monthly with fully licensed, ad-free music stations. Cloud Cover Music can control the music experience with hand-curated stations, dayparting (to play the best music at the right time), or custom audio advertisements.
Still have questions about how to legally stream music in your restaurant? We’re excited to help you learn about how to protect your business and deliver memorable customer experiences with the perfect music.