Playing music in your business used to require paying fees to at least one performing rights organization (PRO). To get a strong, diverse catalogue to choose from, many business owners paid multiple PROs for access to beloved classics, the latest hits, and their personal favorites.
With personal streaming services like iTunes or Spotify, more people have come to love the convenience of millions of songs that are available at their fingertips without the worry of paying multiple performing rights organizations. Some companies, like Apple, have found a way to offer the simplicity of streaming services to business owners.
Apple Music for Business is one of the first and most popular options for businesses to legally play music. Businesses can pay only one organization for licenses rather than paying several PROs separately.
Apple Music for Business: A Popular Option
Since iTunes set the standard for music licensing and streaming for individuals, it makes sense that they took their popular interface and updated it for businesses. Apple Music for Business offers many options for companies, from small businesses to international organizations.
Some of their options include:
- Allowing customers who use iTunes or Apple products to listen to your company’s playlists and share them with fellow Apple users, even when they are not in your store.
- Working with music editors at Apple Music who craft new playlists for various moods and themes, which you have access to all the time.
- Supporting the creation of playlists specifically for your business or organization. These can be maintained with the latest relevant hits as new music comes out.
- Adjusting playlists based on popular music in a specific storefront’s region. This is important if you have franchises all over the country or around the world.
- An easy-to-navigate user interface that works with computers, tablets, and smartphones of all types.
- The ability to schedule and tailor playlists for several storefronts or specific times of day.
- The CURIOPlayer Z8 pairs with your hardware and plays your playlists if your software interface is not working.
- Help with tailoring music to your brand and keeping monthly reports about which channels are performing best.
While this is a great list of options to play branded tunes in your store, Apple Music for Business does not offer some flexibility that their competitors may have.
Undoubtedly, Apple has access to millions of songs, along with ways for your customers who are iTunes or Apple fans to keep listening to your music. This can keep customers thinking about your business. However, you may need other types of support that Apple’s competitors provide.
Competitors to Apple Offer Similar, High-Quality Services
Apple Music for Business is not alone in the field. Apple has several valid competitors that offer compelling offerings.
- Spectrio Music for Business: One of the most comprehensive services for business owners, Spectrio manages licenses with performing rights organizations so you can stream music in your storefront. You can create your own playlists, manage them through a simple user interface, and schedule playlists for specific times of day and in specific stores, if you have multiple locations.
Unlike Apple Music for Business, Spectrio helps you create custom in-store messages and insert them into your playlists, so you can speak directly to customers about upcoming sales or promotions while they shop. You can get help from Spectrio’s hardware installers to have technology like high-quality speakers appropriately installed in your store, so your customers always get the best sound quality.
Spectrio can also provide additional services like on-hold music and messaging for your business’s phone system; digital signs and menu boards; interactive kiosks; and even scent-based marketing.
- Pandora Music for Business: Pandora for business is one of the most recognized names in streaming music, as the company was one of the first to license music for individual use while allowing users to create playlists based on genre or type of music.
The original effort started with the Music Genome Project, so users could start with a band or song they liked and then get a “radio station” created for them with songs based on their original preferences. Users could then tell the program they liked or disliked specific songs, which would refine the station, resulting in more pleasing playlists.
Pandora became increasingly popular as more people started using phones and tablets to stream their stations while they worked, exercised, or played. The company soon realized that business owners who used Pandora for personal reasons would benefit from appropriate business licensing with a similar user interface. Pandora partnered with Mood Media, the company behind Muzak, to manage business licenses for music.
You can try Pandora Music for Business for free, without a contract, for less than $30 per month. You can upgrade to their music player for $99.
Pandora does not let you customize playlists as much as some other companies. You cannot create and insert your own in-store messaging, so this is something to consider before signing up with them.
- SiriusXM for Business: For business owners who want to entertain and relax their customers without constantly creating branded playlists, SiriusXM for business gives you access to the latest options in music, licensed to play in your business, on hundreds of different radio stations. Several are commercial- and DJ-free, so your customers get uninterrupted tunes.
You can use their streaming service, or you can set up their hardware in your store so you can dedicate computers, tablets, or smartphones to other tasks. Your music will not rely on your internet speed and quality. Many business owners like the simplicity of the app to manage music in their stores, or they take advantage of SiriusXM’s partnership with Sonos to have the best sound quality possible.
As you franchise your business, SiriusXM can also help you with custom music and messaging, employee access, hardware installation, and other enterprise options. These features come with additional costs once you are done with the free trial. Sometimes, the total bill can be a lot for a company to cover.
Cloud Cover Music: A Huge Licensed Library at a Reasonable Price
Cloud Cover Music is a service dedicated to just businesses, providing high-quality streaming music with the right licensing from performing rights organizations. You can interface with hardware that works best for your business, including your smartphone or tablet. This allows you to manage scheduling, playlists, and employee or storefront access from wherever you are located.
You can test out Cloud Cover Music for 14-Days at no cost. After your free trial, the streaming music option is just $16.16 per month. This is a much lower price than what many competitors offer, but you get the same access to several PRO catalogues. You can also get in-store messaging and control for multiple locations for additional charges.
With Cloud Cover Music, you get extensive options and complete customization abilities, all with incredibly competitive pricing. Call us today to learn more about what we can offer your business.