This Pacific Northwest bank has more than 250 branches serving a diverse customer base across the region. The bank prides itself in managing their customer’s money in a way that matches how they live their lives. They wanted to use the same philosophy in choosing the background music their customers would here in their branches. So we worked with them to create custom music stations and playlists that would stream regionally:
- Universal brand sound that customers would associate with the bank
- A unique daypart schedule that plays different music for mornings, mid-day
- Holiday mixes
- Seasonal mixes
Each of these stations can be controlled centrally with an aim at pleasing different regional demographics, reduce stress for front-line workers, and reduce perceived customer wait times, especially during the COVID pandemic.