Camden Property Trust is smart and selective about every investment they make to operate the best multifamily communities in the U.S.
Their music solution needed to strike the right balance between cost-efficiency, brand consistency, and on-site flexibility — without adding more to corporate or the onsite team's plate.
Sound That Works: When Cost, Control, and Culture All Matter
Previously, many properties relied on dated systems requiring desktop computers to stream music. This led to inconsistent experiences, outdated playlists, and friction for on-site teams.
Camden needed something smarter, more scalable, and above all, easier to use.
“We wanted a music solution that felt modern and flexible — without the need for heavy IT lift or constant oversight.”
- Julie Keel, Camden
The Modern Upgrade: Pandora CloudCover
Camden turned to Pandora CloudCover to bring simplicity, variety, and structure to their community soundscape.
With a cloud-based platform and mobile-friendly app, on-site teams no longer have to fuss with clunky desktops or manual setups. Each property now has access to 150+ hand-selected stations, allowing them to choose music that fits their space — whether that’s upbeat pop in one leasing office, laid-back country in another, or something energized for the fitness area.
Corporate teams pre-approve all stations, ensuring every community stays on-brand while still offering localized freedom. They even send timely reminders around holidays so team members can freshen the vibe for special moments with seasonal sounds.
“Some of our communities love pop, others lean toward country. It’s all available and easy to switch. The variety keeps both residents and teams engaged.”
- Julie Keel, Camden
Central Oversight, Local Control
With Pandora CloudCover, Camden enjoys the best of both worlds:
- Corporate sets the framework and branding
- On-site teams handle the daily vibe with simple, pre-approved selections
- Minimal maintenance or troubleshooting required
The system is so intuitive that corporate teams rarely need to log in. But when they do, the dashboard makes it easy to check in or make updates.
The Results: Scalable Sound, Real Impact
Since rolling out Pandora CloudCover, Camden has achieved:
- Reduced support needs
- Faster onboarding and easier day-to-day use
- A better in-community experience for residents
- More variety without the chaos, leading to onsite teams enjoying their work environment
- A cost-conscious solution that scales beautifully
From leasing offices to fitness centers, Camden now has a music solution that’s as smart, flexible, and resident-focused as the communities they operate.