Once you have chosen the right music for your business, you will need to decide how to ensure that music is heard.
That means you will need to invest in some kind of speaker system, so the notes flow through your office in just the right way and at a volume your workers and your customers will appreciate.
If you run a search for speakers, the name "Bose" is likely to come up. This company is exclusively focused on sound systems, and according to some, this is the best company working in the sound industry right now.
Here's what you need to know about choosing and using a Bose system for your office.
The Ins and Outs of Bose
The Bose company was founded by an engineer, and he set out to completely redesign and rethink the concept of a traditional speaker. The company invests heavily in research before launching products, and as an audio engineer writing in Medium points out, that research can be costly. The company pushes the cost of that research to consumers, which means the average Bose system is much more expensive than a system built by another company.
The research allows Bose to utilize unique technology within their speakers, meaning that very small speakers can pump out a great deal of sound.
The sound coming from those speakers can also be surprisingly complex.
CNBC reports, for example, that one type of Bose speaker has sound-producing transducers pointing in nine different directions. Only one points forward. At the time this product was launched, most competitors had transducers that only pointed forward.
The company has retained this technology, and this attribute of Bose speakers means that sound seems to pulse in multiple directions, reflecting off walls and bodies before it hits the ears of the listener. It is designed to produce a sound similar to that heard in an auditorium, in which the listener is bathing in sound that seems to come from everywhere.
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What Components Do You Need?
Playing music in a large space typically means investing in three types of components:
- A receiver that can connect to radio signals, a CD player, or a Bluetooth device (such as a phone)
- A mixer that allows you to change the volume from one location to another or turn up the bass or the treble within the music
- Speakers that transmit the sound into the room
Bose combines some of these elements, so you really only need two different kinds of devices in order to fill the office with sound.
The first is an amplifier/mixer combination. Bose provides many of these in the FreeSpace line that are appropriate for business settings. One model, the DXA 2120, can accept four different types of sound signals, and it offers technology that allows you to page with this system and transition back to music. Mixing functions are built in, so there is no need for another element. And it is made to work with and control Bose speakers, so setup is quick and easy.
There are several different types of speakers to choose from, including those that can be embedded within the ceiling and those that can be hung from walls. According to Bose, people who choose a system like this can mix and match the speakers they want, so they can cover the room with sound using different speaker types.
If you'd like to include music in an outdoor area, such as an external office picnic area or an exterior courtyard, Bose offers additional options. FreeSpace speakers made for outdoor areas are built to be installed either underneath porches and eaves, or on the ground.
In an office environment, it is vital to buy multiple speakers to spread the music throughout the room equally. While it is true that Bose speakers are made to spread music across a wide space, someone sitting very close to a speaker (even if it is well designed) will hear the music more acutely than someone who is sitting far from that speaker. The person sitting close may feel as though the music is too loud while the person sitting far away may feel as though the music is too quiet.
Most Bose products made for home use come with just one or two speakers, and that is unlikely to be effective in an office environment. Office owners will be wise to purchase products from the professional line, so they can get the coverage they need.
You can buy all of the components you need from Bose, or you can use a secondary retailer to get the pieces. The benefit of working with a retailer involves information and packaging. With one call, you could find out how many speakers you need, and with one click, you could make the purchase.
Installing Your System
While many Bose products are designed for Bluetooth technology, allowing you to stream music from a phone or tablet, the speakers are not similarly designed. For business owners, this is ideal. After all, you won't want to pull down the speakers each night and charge them back up. You will want them plugged into power so they will be ready all the time.
Unfortunately, this means you may need an electrician to help you install your system. According to HomeAdvisor, it is not uncommon for an electrician to charge $50 to $100 per hour. If you have a large office and several speaker locations, your price could go up accordingly. This is a cost you will need to work into your budget.
Once your system is installed, it should be easy to operate. You will have only one control panel to deal with and one set of knobs to fiddle with. Turning the system on and off, and controlling the volume, should be easy.
You will need to watch that volume. In an office, your workers might be involved in very important tasks, including:
- Calling customers.
- Preparing pricing documents.
- Collaborating on projects.
- Meeting with customers.
When music is playing in the background, hearing conversation can be difficult. For example, in a study by the BBC, researchers found that reducing the background music volume by just four decibels in a television program made the dialogue easier for people to hear. A similar issue could happen in an office. Watching that volume will be important.
Walk through your office on a regular basis, and listen for yelling or complaints. If you notice these issues, dialing down the sound will be wise.
If your speakers suddenly stop playing, or your receiver does not work as expected, you will be protected by a robust warranty. According to Bose, warranties last between two and five years, depending on the type of product you purchased. Keep your paperwork handy, so you will be able to take advantage of that warranty if you need to do so.
What Should You Play?
At Cloud Cover Music, we can help you determine what types of music you should play in your office, and we can give you the legal right to play those songs.
Our fees are reasonable, and working with us is quick and efficient. We would love to tell you more about the packages we offer for business owners. Contact us and let's discuss.
- Why Bose Speakers Are So Expensive (A Detailed Study). (December 2017). Medium.
- How Amar Bose Used Research to Build Better Speakers. (March 2016). CNBC.
- FreeSpace DXA 2120 Digital Mixer/Amplifier. (2013). Bose.
- Free Space 51 Environmental Speakers. Bose.
- How Much Does It Cost to Hire an Electrician? HomeAdvisor.
- Is the Background Music Too Loud? (March 2011). BBC.
- Warranty. Bose.