As a leading women’s fashion brand with a diverse customer base — from prom-ready teens to Vegas-bound bachelorettes — Windsor knows the importance of creating the right in-store atmosphere. But their previous music provider wasn’t keeping up.
Outdated Systems, Off-Brand Sounds
Their previous background music provider’s systems weren’t easy to install or manage. If a store’s players went out, they were likely selling in silence for hours before resolution, with often unreliable support and assistance. Store teams often had to troubleshoot on their own — taking time away from customers and day-to-day operations.
It Was Time for a Change
In 2020, Windsor made the switch to Pandora CloudCover. The transition proved to be seamless.
With CloudBoxes installed in every location, stores simply plug in the device, turn on the amp each morning, and they’re ready to go. No more outages, no more troubleshooting on the floor.
From the corporate side, the CloudCover dashboard provides centralized control of music across all locations. Windsor has custom stations tailored to their brand and customer vibe — a mix of today’s hits and nostalgic favorites that resonate with a wide age range. Whether it’s a mom shopping for a prom dress or a group of twenty-somethings gearing up for a girls' trip, the energy in store stays upbeat and engaging.
“Managing the music from the corporate side is easy. I can go into the system to troubleshoot with stores every now and again, but that’s rare. I log in more often to play our custom stations on my desktop computer, so I’m hearing what the stores are hearing in real time!”
- Julie de Lancellotti, Sr. Director of Store Planning
Windsor Fashions
Plus, with Pandora CloudCover’s responsive support, any rare issues are handled quickly, taking the pressure off in-store staff and corporate teams alike.
The Results: A Perfect Fit from Store to Store
Windsor’s music is now as on-point as its fashion. It’s modern, stylish, and always in tune with customers.
- Reduced downtime to virtually zero across all stores
- Simplified store operations with plug-and-play hardware
- Consistent brand sound managed entirely by corporate
- Positive feedback from staff and customers
- Improved energy and atmosphere in stores nationwide