One study found that music at a slower tempo encourages customers to linger and spend more money. Conversely, fast-paced music led to a quicker exit.
According to a study from Texas Tech, customers want the genre of music to “fit” the context. By playing music for business that complements other elements of your establishment, customers will value your efforts and be willing to spend more money.
Now that the benefits of overhead music are abundantly clear, it’s time to dive into the type of music you should play in your coffeehouse.
While there are many factors to consider when selecting your coffeehouse playlist, the style of music you play is paramount to success. (Rage Against the Machine? At a coffee shop? At 8am? We think not…)
Here are six common genres that are best suited for java-fueled overhead listening.
1. Modern Folk
What: Anything from Americana and acoustic to folk-rock and alternative styles
The atmospheric quality of modern folk can range from comforting to melancholic, but it's always intimate. This genre promotes a casual and relaxed atmosphere where patrons feel welcome to linger, often inspiring introspective or deep conversations. It's a perfect fit for cozy, rustic cafes that promote a sense of community and authenticity.
2. Alternative rock
What: Blending elements of conventional rock with influences from other musical styles
This genre brings a sense of energy and vivacity to the coffee shop, making it an ideal choice for shops located in bustling, urban areas. The variety within the genre can create different moods, from invigorating to reflective, making it suitable for both morning wake-ups and late-afternoon meet-ups.
What: Low-to-moderate tempo music characterized by mellow vocals or ambient sounds
With its ambient undertones, this genre sets a modern, trendy vibe. It's great for creating an atmosphere that's simultaneously energetic and calm, inviting customers to either work with focus or enjoy their coffee in a chill, unhurried manner. Best suited for minimalist or contemporary-styled cafes.
What: Peaceful piano ballads, lush symphonies, relaxing instrumentals
Nothing says sophistication and elegance quite like classical music. This genre creates a calm, cultured atmosphere that encourages patrons to unwind and enjoy their visit at a leisurely pace. It's an excellent choice for more upscale, traditional cafes and during times of the day when a quiet, contemplative ambiance is desired.
5. Classic rock
What: Psychedelic rock, funk, soul, and pop tunes of the 1960’s and 1970’s
This genre adds a dose of nostalgia and exuberance to the atmosphere, making the coffee shop feel lively and engaging. It's perfect for shops that want to cultivate a fun, friendly environment that caters to a diverse age group. It can encourage lively conversations and a sense of camaraderie among customers.
What: Classics of the 1920’s swing era to contemporary songs of the 2000’s
Jazz gives off an aura of sophistication while remaining casual and inviting. From smooth jazz that creates a laid-back atmosphere to upbeat swing that injects energy, this genre is versatile and pairs well with a range of coffee shop styles. Its timeless appeal can attract patrons from different age groups, making it a perfect choice for coffee shops aiming for a wide demographic appeal.
If you’re looking to compete with top national coffee brands such as Starbucks, Seattle’s Best, and Peet’s Coffee, Cloud Cover can help you take your in-store business music strategy to the next level. Get started with a free 14-Day trial today. Terms and conditions apply.