5 Key Benefits of Promotional In-Store Messaging

Young woman buying food after hearing promotional audio message on a special deal.

Social media. TV commercials. SEO. SEM. Print ads. Email marketing. Press releases.

When you think about your marketing plan, these are probably the most common areas you look to in order to build brand awareness and attract new customers. While these are all viable channels for marketing success, many business owners overlook their ability to engage consumers while they’re already in the store.


The Benefits of In-Store Messaging

With 82% of purchasing decisions made while shopping, in-store advertising is more important than ever. And when you blend messages with music, you’re in complete control of the experience, directly connecting with customers and guiding their behaviors.

Here are five ways in-store audio advertising can help you boost foot traffic and increase sales:

1. Control purchasing decisions

Customer purchases extra fruit due to sale promoted via promotional audio message.

Did you know that 16% of unplanned purchases are driven by in-store promotions? (Hello, impulse buys!) With custom overhead messaging, you can give customers an extra nudge toward an item — or even several items! — they might not have thought about until they walked into your store.

2. Introduce new inventory

Woman shopping while listening to in store music and promotional messaging.

Testing out a new menu item? Just launched a new product line? In-store messaging gives you the power to direct, inform, and promote this information to customers while they’re in your store.

3. Promote sales & events

An outdoor event which was promoted through promotional audio messaging.

From limited-time offers and year-end closeouts to in-store trunk shows and DIY parties, specials and events are a great way to attract and retain customers. And what better what to promote these tangible experiences than with custom overhead messaging?

4. Reinforce branding

Each retailer enforces their brand through visual and audio promotional messaging.

A well-developed brand identity is constant and recognizable. Whether you operate a single location or multiple storefronts, tailored in-store messaging is an effective way to synchronize your marketing efforts to maintain a cohesive brand experience.

5. Motivate employees

Staff listening to motivational promotional messages while service customers.

Your internal stakeholders are just as important as your customers — if not more. Since your employees act as brand ambassadors, it’s important to keep them informed and inspired so they will reinforce promotional messages to customers.


Ready to amplify your marketing strategy? With Cloud Cover Music, our custom messaging options give your business the utmost flexibility to influence customer behavior. Try us for free today.

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