How can you draw people into your casino? For some organizations, the answer involves amenities.
According to the Press of Atlantic City, casinos hoping to entice gamblers ages 21 to 35 are adding amenities like spas, nightclubs, and trendy restaurants.
Adding a few extra activities to your facility could help to bring people to your doorstep, but these additions can be expensive. To make them work, you might need to remodel, add staff, and more. Each change can cost you a great deal of money.
Another option: Ensure that your gambling spaces are optimized. When your guests feel comfortable and soothed on the gambling floor, they might be more likely to visit you again even if you don't have non-gambling things for them to do. Each minute they stay on the gambling floor could translate into additional revenue for you.
Make sure your gambling floor is as good as it can be with music. We'll show you how, and we will help you to understand the copyright laws that apply to your use of music within the casino.
Choosing Music to Gamble By
Nearly every casino plays music on the gambling floor, but according to an analysis in Metal Assault, the music played tends to be similar from casino to casino. In general, the music is designed to fade into the background and play without a break. A big gap in the music could work as a time clock for players, helping them to understand how long they have been spending money. That realization could prompt them to leave when the next song is over.
Music that is similar could also help to soothe and lull players. Switching from genre to genre during each song could also help customers to keep time, as they will know when the song has changed. When each song is similar, it is difficult to tell when one ends and another begins.
Ideal casino music is also designed to work as a counterpoint to the sounds of gambling, according to Casino Las Vegas.
A casino floor is filled with various sounds.
- Wheels spinning
- Coins dropping
- Machines whirring
- Dice rolling
It is also filled with the sounds of winning. Electronic machines tend to emit very loud sounds when a big payload is released, and people who win any kind of game tend to yell and scream when they realize what has happened.
All of these sounds work as reinforcements for those who are playing games on the floor. When they hear the sounds of winning, they may feel hopeful that they will be the next big winner. That can keep them on the floor for longer periods of time.
Some music is too loud and too intense for this environment. For example, playing the drum and bass version of EDM could mean muffling the bells and the cheering, and that could make customers leave. Similarly, playing familiar rock music, such as tunes by the Beatles or the Rolling Stones, could encourage drunken visitors to sing along, and that could muffle winning sounds.
In general, it is best to play smooth jazz or a close variant in a casino. Paying attention to the tempo of that jazz can also help you to find the right soundtrack.
In a study in the Journal of Behavioral Addictions, researchers found that playing music with a slow tempo can entice people to stay within a game for longer. They placed more bets overall, and they wanted to keep playing for longer compared to people listening to music with a faster pace.
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Copyright Law and Casinos
Music is protected by a complicated network of laws, and breaking those laws could mean fines, lawsuits, or both. In essence, your casino is staging a public performance of a piece of music if that music is played within your casino. That applies whether you are playing music from a CD, from a downloaded file, or from a record or tape. Each time the music plays, you are responsible for paying the holder of the copyright for that music.
Performing rights organizations, or PROs, are responsible for collecting those fees.
They may send scouts to your casino to listen to the music you play, or they may scour your website for videos, playlists, or other evidence that music is part of your casino. Hiding that evidence is hard. If you have a video of a winner, for example, and an identifiable song is playing in the background, you could get caught.
In an article published in Indian Gaming, an expert recommends forming a relationship with all of the PROs that are active within the United States. That relationship would allow you to play any song within your casino that you choose, but forming those relationships can be time-consuming. Each PRO has different rules and formulas to determine fees, according to the article, and those rules can be very confusing to outsiders. You would need to contact each PRO to get the process started and completed properly.
At Cloud Cover Music, we know that your time is important and you may not be able to add this task to your long workday. We can help.
With one contract, we can take care of the PRO payment issue for you, and we can provide the music that is the perfect soundtrack for your casino. You supply the sound system, and we will take care of the rest.
We have hundreds of relationships with businesses just like yours, and we know just what to do to help your casino to thrive. We would love to talk with you. Please contact us to start the conversation.
- Casinos Target Younger Gamblers With Resort-Style Amenities. (June 2013). Press of Atlantic City.
- The Psychology Behind the Music in Casinos. (January 2017). Metal Assault.
- A Look at the Sounds of Gambling. (July 2014). Casino Las Vegas.
- Type of Musical Soundtrack Affects Behavior in Gambling. (June 2014). Journal of Behavioral Addictions.
- Performing Rights Organizations and the Casino Industry. (August 2014). Indian Gaming.