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Why Is Background Music for Retail Stores So Important?

Close to 60 percent of consumers prefer to shop in person. For many consumers, a day at the shop is both entertaining and rewarding. They walk in with high hopes, and they walk out with their arms filled with packages. Music plays a critical role.

Use a soundtrack to do the following:

  • Muffle the sounds of other shoppers
  • Trigger happy memories, like past Christmas celebrations or summer vacations
  • Highlight your brand’s key attributes
  • Make people dance down the aisles

Cloud Cover Music is your retail partner, capable of finding the music you need to support your brand.

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Music for Retail Stores

Customize your store's music service and enjoy curated playlists for retail stores.

Music for Retail Stores: Clothing & Accessories

Music has proven to be just as influential when making a purchasing decision as a brand’s visual elements and overall store aesthetic. An effective audio identity matches customers’ expectations when they walk into the store, and also stays aligned with your brand values. As a fashion apparel retailer, one of your business goals could be to cohesively integrate your ads, visuals, promotions, and music. Cloud Cover curates music stations for retailers of all concepts and sizes so they can spend less time sorting & skipping through tracks, and more time engaging with eager customers.

Music for Retail Stores: Big Box Retailers

In April 2021, about 45 percent of consumers visited big-box stores at least once. These facilities are appropriately named, as they tend to be large and echoing. Consumers love to find everything they want in one place, but they also want an appealing shopping experience. As a big-box retailer, guide your customers around your facility with music that changes by product type. Use custom announcements to help people understand sales and promotions. And control all the songs from one easy-to-use dashboard.

Music for Retail Stores: Wine, Spirits & Liquor

Customers of Retail Liquor and Wine Stores demonstrate well-defined preferences for beer, wine and liquor, but tend to enjoy variety within each. The appropriate music can increase or decrease dwell time to encourage browsing, experimentation and return visits. As a wine and spirits operator, you can satisfy customers’ eclectic tastes by coordinating music and possibly even promotional announcements with a rotating promotional calendar. Playlists and in-store advertising can be scheduled to influence sales while “cultural” zones can be set up to correlate with regional varieties.

Music for Retail Stores: Dispensaries / Smoke Shops / Vape Shops

There’s a deep connection between the scent consumers inhale and the sounds they hear. Cannabis dispensaries, smoke shops & vape shops have experienced unprecedented growth in recent years with a majority of states legalizing cannabis retail sales. Today, retailers are pushing for cultural normalization, and are looking for music that fits that wider appeal. Store playlists should be curated to appeal to a diverse, progressive audience looking to feel comfortable in new surroundings and new experiences.

From $16.95*/mo*|Legal Music for Business

*When Prepaid Annually. Terms & Conditions Apply.

How can we help you?


or call (844) 422-6249
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Wireless Retail

Consumers rely upon Wireless stores to provide a wide range of highly-technical services and hardware demonstrations with tight constraints on time and space. Employees offer customer service, sales and education with the help of essential in-store technology. Installing background music controls on existing in-store tablets or mobile phones allows wireless store salespeople to demonstrate smartphone, tablet and speaker functionality and fidelity without interrupting playlists and messaging.

Gas Stations & Convenience Stores

Gas Stations and Convenience Stores are one of the few prospering brick-and-mortar retailers that are still growing in the era of omnichannel commerce. With a focus on speed and convenience, they’ve redefined the fuel stop to include fuel, energy drinks, fresh made-to-order food, cold beer, and car washes. As a stand alone C-store or C-Store fuel operator, you can move traffic from pump to store to car wash and enhance in-store experiences and sales with timely music and promotional messaging.

Auto & Motorcycle Dealerships

The moment a customer walks into your showroom is vital for your brand. This is the moment at which you explain who you are, what you believe in, and what you offer your customers. The right playlist for your auto or motorcycle dealership will connect your customers with your brand and set the stage for the time you will spend together. Whether you need energy-boosting music in the service center or music that increases buying behavior on the showroom floor, Cloud Cover Music offers a variety of licensed stations for every zone at an unbeatable price.

Drug Stores & Pharmacies

Playing the appropriate music at your drug store or pharmacy can help patients feel better and encourage your employees to offer better customer service. While you may have a stack of CDs at home or personal playlist that seem perfect for in-store use, working with a business music provider like Cloud Cover ensures that every track is licensed for company-use. Our music and messaging solution also enables you to schedule music by time of day, manage music by stream, and set up controlled access by employees.

Why Choose Us as Your Business’s Music Solution?

  • Hundreds of stations for a low price

    Cloud Cover is an industry innovator, streaming music for business without long-term contracts or compromise at an unbeatable price.
    • All Licensing Included
    • Cloud-based platform
    • Wide variety of stations
  • nest_multi_room

    Multi-location management from the app

    Stream at a single location or manage thousands of locations by setting permissions for regions & zones.
    • Manage one or multiple locations at once
    • Set permissions for devices, playlists and messages
    • Customize payment sources, methods and frequency
  • Music zones & branded messaging

    Influence Customers & Reinforce Employee Training with Integrated Promotional Messaging.
    • Play multiple streams within a single location
    • Upload ads & messaging to seamlessly blend into your music
    • Promote sales and incentivize engagement
  • Built with small & enterprise businesses in mind

    Strategic partnerships allow Cloud Cover to service enterprise businesses with world-class reliability, scalability and support.
    • Best Buy installation, support, equipment & financing
    • Native Sonos integration
    • 99% uptime via AWS streaming
  • Reporting and tracking for all activity

    Monitor local streaming and messaging activity with compliance and daily use reports.
    • Streaming reports on what’s been played
    • Report by location to ensure consistency
    • Track sales against promotion and station schedules
  • auto_fix

    Custom tailored to your brand

    Our degreed Ethnomusicologists survey stakeholders to curate a streaming music program customized for your business’s needs.
    • On-site BrandMatch surveys
    • Custom brand mixes & station blends
    • Custom daypart scheduling for stations & ads

From $16.95*/mo*|Legal Music for Business

*When Prepaid Annually. Terms & Conditions Apply.

How can we help you?


or call (844) 422-6249
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

All plans include Public Performance Licenses for: