Whether you own a local mom-and-pop eatery or operate dozens of QSR franchises, strategic partnerships are an effective way to promote your restaurant without having to fork over a ton of dough. And, when done right, they have the ability to enhance brand identity, attract new customers, increase word of mouth, and create long-term engagement.
Sound like something your restaurant could benefit from?
We thought so.
But before you dive in headfirst, it’s important that you know all the facts…
Selecting the Right Restaurant Marketing Partnership
Let’s say you own a Mexican restaurant and your signature dish is smoked marlin tacos. How likely are you to team up with the Mexican restaurant down the street whose signature dish is smoked swordfish tacos?
Or, let’s pretend you operate a trendy, fast casual burger joint that mainly caters to college students and young, single business professionals. Would you join forces with a local children’s boutique that specializes in jogging strollers?
You get where we’re going here?
Strategic partnerships need to make sense for all parties involved. There should never be any confusion as to why something is taking place. Here are several key points to remember when scouting out a potential partner for your restaurant business:
- They aren’t a direct competitor
- They’re in a similar/relatable industry
- They have similar clientele
- They have a solid reputation
- They have an active and sizeable social media following
Remember: at the end of the day, the partnership you engage in should make what you offer even more meaningful and relevant to your audience.
3 Simple Ways to Promote Your Partnership
Once you’ve clearly defined the goals and objectives of your partnership, it’s time to get the word out.
1. Promote it on social media
Social media is the perfect opportunity to keep both of your audiences consistently engaged. Work together to create branded content, editorial calendars, and posting schedules, then continue to share, repost, and retweet throughout the duration of the partnership.
2. Utilize in-store messaging
Overhead promotional advertising can be used to reinforce the specifics of your branded partnership. Throwing a contest? Donating a portion of sales to a local charity? Cloud Cover’s custom overhead messaging can be used to remind and encourage customers.
3. Leverage email marketing
When it comes to purchases made as a result of receiving a marketing message, email has the highest conversion rate. Use this to your advantage by sending tailored campaigns to both of your audiences.
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