If you walk into any thriving business, there’s a very good chance you will hear music playing in the background. Why? Studies have shown that music can play a major role in increasing sales.
This is why the way a business sounds is just as important as the way it looks.
Here's some insight on one of Cloud Cover’s totally new stations, Kids Under 8, and how this station could positively impact your store's atmosphere:
Who: Highlights include Disney Classics, Wonder Kids, Sesame Street, The Wiggles, Baby Genius, Sing-A-Long hits, Nursery Rhymes, The Temptations and other Motown classics
What: An up-beat selection of kids' songs from The Lion King and Sesame Street to sunny Motown classics like The Jackson 5’s "ABC" and Chuck Berry's "Route 66." We've hand-picked tunes that children can sing, dance and clap along with, ensuring that they receive the full benefits of this lively music. And in case you're wondering, we've also pre-screened all songs to avoid inappropriate lyrical content.
Where: A great station for businesses that host kids' birthday parties and activities. Also suitable for pediatric offices, children’s hospitals and day-care facilities.
When: We recommend using this station all day long.
Why: Music assists in creating a fun and lively environment for kids and families, but did you know that 50% of customers spend more time in a shop that plays music? And that a third are willing to pay 5% more in business? That means playing the right music can really influence your consumers’ spending behavior. Studies have also shown that music can increase kids’ IQs, reasoning skills, gross & fine motor skills, and help spark creativity.
Appropriate music for kids makes them happy, and that makes their parents and those around them happy. In the words of Bobby McFerrin, "Don't worry, be happy."