When it comes to the success of a pharmacy, nothing matters more than location. For example, in a study cited in the pharmacy magazine Elements, researchers found that 94 percent of consumers choose a pharmacy based on location and service alone.
If the shop is close to where they live or where they work, they will use that pharmacy above all others.
But chances are, there are some customers out there who might be willing to drive for just a few more blocks in order to experience something exceptional in the pharmacy environment. You just need to sway these consumers to make a switch as soon as they walk through the door.
Music can help you to prompt key customers to choose you over the competition. If you haven't ever considered the role music plays in the success of your pharmacy, here are three key things you should know.
Music Can Help Your Patients Feel Better
Some people come to your pharmacy to pick up medications that help them preserve the robust health they have right now. But chances are, the majority of people who visit you are not feeling well. They are hoping that the help you provide will allow them to get better fast.
According to The Telegraph, a pharmacy in England commissioned a study of people in pain, and researchers found that 41 percent said listening to a favorite song made the pain fade away.
Researchers found that pop music was the most effective type of music, and songs cited include:
- "Bridge Over Troubled Water," by Simon and Garfunkel.
- "Albatross" by Fleetwood Mac.
- "Easy" by The Commodores.
- "Candle in the Wind" by Elton John.
Playing songs like this could help you to ease the discomfort of your patients, and that could help them feel loyal to you.
Music Can Help You Offer Better Customer Service
Your customers aren't the only people that will hear the tunes you play. Your employees will also hear your playlist, and they may be touched by each note.
Working in a pharmacy can be stressful, and you expect your employees to remain calm, cool, and polite no matter what happens during the workday. When your employees are calm, and when they enjoy the environment they work in, they are more likely to focus on what your customers want. That leads to exceptional customer service.
According to Pharmacy Times, pharmacy music that is repetitive or annoying can frustrate pharmacy workers, and that leads them to provide less-than-ideal service. On the other hand, music that is positive and upbeat, and that comes with a lot of variety, can keep the workplace light and enjoyable.
Experts cited in this article suggest that music from the 1950s and 1960s works best.
Once you have chosen a playlist, check back with your employees and make sure they enjoy the list you are spinning. If not, work with your employees to find a mix that works for them. Giving your employees a voice is one of the best ways to ensure that you provide the happy work environment you're striving for.
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You might have a stack of CDs at home that seem perfect for pharmacy play, but the music you have purchased is made only for your personal use. You will need a separate agreement in order to play that music publicly, and playing tunes at your pharmacy is considered a public performance.
It can be tempting to skirt copyright rules and play any music you would like to play. But your pharmacy is a public place, and it is not uncommon for copyright holders to send scouts into public places to see if music is played without permission. If you are caught, you could get sued. A lawsuit can come with a penalty for each time a song is played. The fees can add up quickly.
At Cloud Cover Music, we take care of copyright issues. We can offer you robust playlists of music that your customers want to hear, and we can ensure that the proper payments are made so you will not be targeted by a lawsuit.
Getting started with us is easy. We will come together on an agreement with a reasonable fee, and we will give you access to our library. It takes just minutes to get started, and the protection is profound. We would love to tell you more. Just contact us and we will get to work for you.
- Here's the Truth About Why People Aren't Choosing Your Independent Pharmacy. (October 2017). Elements.
- In Pain? Listen to Music, Says Pharmacy. (October 2013). The Telegraph.
- How Music Heard in the Pharmacy Affects Attitudes. (August 2015). Pharmacy Times.