Luna Park

Vertical Market
Entertainment & Leisure
Casual Dining & Bars
Corporate Office

Locations Served
5 – New York City, NY

About the Client

After the original Luna Park closed its gates over 40 years ago, Central Amusement International (CAI) decided it was time for Coney Island to have a new and revitalized amusement park while still preserving the historic area. The latest park opened in 2010 and immediately created over 200 jobs for the local community, drew in hundreds of thousands of visitors and is currently one of Brooklyn’s most popular tourist attractions. This seasonal park is now home to dozens of thrill rides, entertaining games, retail kiosks & family-friendly dining options.

The Challenge

CAI chose Cloud Cover Music to provide brand-appropriate music for a number of Luna Park’s eateries, rides and recreational public spaces. They needed to remain consistent with their image while keeping their diverse customer demographic and employees in mind.

The Solution

We offered Luna Park a variety of current & upbeat music stations, such as our Kids Music & Adult Alternative stations, to help them generate a fun & inviting atmosphere for all customers. They streamed our music through our Cloud Boxes at five different locations including the Scream Zone, Steeple Chase, Place to Beach (Mexican-inspired bar), a corporate office, and general park zone.

Luna Park also utilized Cloud Cover’s messaging services to create targeted audio messages to better connect with customers and boost sales. These agile advertisements promoted all components of the amusement park – their exciting new rides, event services, online platforms, the Victorian Gardens, wristbands, retail stores, games & more.

The Results

“Cloud Cover Music is a great asset to Luna Park’s overall customer experience, the music channels have an amazing variety of songs and genres. The program is user friendly, even the most inexperienced computer person will be able to work the program. I would recommend this program to anyone interested in a simple and easy music and messaging system for their business.”

– Kristy Ventre, Events and Promotions Manager